Associate Director, Connections Strategy
Associate Director, Connections Strategy
We are seeking a brilliant Connections Strategist to join the team on our newest account. We’d love a persuasive thinker who is constantly pushing our strategic POV forward and who strives to become a thought leader for our clients and within the agency.
At Deutsch LA, we believe in being both data-inspired and culturally-shaped, and this is especially true of this role. The successful candidate will bring a combination of strategic rigor (rooted in meaningful research) and curiosity into all areas of media and culture.
We know that great strategy starts with people, and we want to bring on people who are fascinated with their fellow humans. People who know the difference between an observation, an insight and a bona-fide revelation. People who crave that a-ha moment when their thinking unlocks the path to a client’s objectives. People who can see the wood for the trees and develop elegant, effective and creatively generous go-to-market connection plans.
This role will be a key part of the wider strategy team on the account, working closely with both a social strategist and a brand/creative strategist. As such, we need a Connections specialist who also knows how to play well with others.
Job Responsibilities:
- Lead and create comms plans and content strategies across multiple campaign initiatives.
- Forge connections that are personal and relevant for brands via creative, media, and technology.
- Identify when, where, and how brands authentically connect with consumers.
- Champion creative platforms with strategic insights related to the business, category, and audience.
- Apply trends, insights, and past performance to connections/communications plans.
- Interpret and distill client objectives and briefs into connections plans and actionable steps.
- Spark innovative ways and discover future opportunities to bring brand messaging to life in breakthrough ways.
- Foster creative that drives two-way conversations between brands and consumers.
- Infuse cultural and audience insights into content strategies as well as partnerships, collaborations, and influencer/celebrity opportunities.
- Maintain continual knowledge of media capabilities, targeting, and creative format needs (digital, social, search, etc).
- Support brand strategy teams with qualitative and quantitative research.
Requirements:
- 7+ years of agency strategy experience with a clear focus on connections / communications planning
- Strong creative sense and ability to both identify and champion the further development of fertile ideas
- Strong understanding of the current / ever-changing media ecosystem
- Creative problem-solving skills
- Experience with quantitative data and surveys as well as more qualitative approaches
- Innately collaborative
- Excellent communication skills, both in the room and in the deck
Salary for this role will depend on experience. Approximate salary is 130K-140K.
